Youth Program

WW Feed & Supply was proud to support 4-H and FFA members and believe educational opportunities are essential for youth. The opportunities include:


  • Steer-Aid participants, such as Kristina Alm, above, take their steers home after the December selection lottery.

    WW Steer-Aid

Steer-Aid, a program first launched in the fall of 2010 by WW Feed & Supply, is designed to draw more youth into exhibiting market beef. "Class 2" participants selected their steers in December 2011.
WW Feed & Supply provides financial assistance, plus the Russell family shares its expertise with monthly advice on feeding and nutrition, and in-person visits. A clinic will be held this spring.
The program annually runs November through August and is open to youth in the multi-county region of Southeast Colorado.

  • Steer-Aid / Stock Show U


Curt Russell, center, shows the exact spot on the steer’s topline to start clipping Sara Reyher’s steer. Russell, owner of WW Feed & Supply and a 4-H beef project leader, coordinated the two-day Steer-Aid clinic.



Two state FFA officers flank Susan & Jason Russell of WW Feed & Supply, FFA catch-a-calf winner Jarrod Leoffler, and Purina’s David Mast, after the Jan. 19, 2011 contest.

WW Feed & Supply’s 2011 clinic was combined with Sullivan Supply’s “Stock Show U” for an exciting event open to beef showman throughout Southern Colorado. Youth from Baca, Bent, Crowley, Custer, Fremont, Las Animas, Otero and Pueblo counties participated in the hands-on beef clinic, which focused on feeding and nutrition, daily hair and animal care, show day grooming and showmanship. Curt Russell of Sugar City, CO and Hirschel LeClaire of Lander, WY were the instructors. The Russell family provided courtesy meals.

A showmanship contest, with prizes generously sponsored by Bent-Prowers Cattlemen Assoc., plus a 100% payout jackpot, culminated the weekend.

Positive feedback is STILL coming in 4 months later, plus lots of inquiries for next year. Watch this website for details.

  • FFA Heifer Wrangle

WW Feed & Supply and Purina Mills were joint sponsors in the 2011 FFA Beef Heifer Wrangle. FFA members, including “our” participant Jarrod Leoffler of rural Flagler, caught calves during National Western Stock Show. Jarrod showed his bred heifer at the Colorado State Fair, where we all celebrated his success.

  • Feeding Partners

WW Feed & Supply helps provide Southern Colorado youth with interest-free accounts for their 4-H & FFA livestock projects. See the “champs” part of this website for details on “our” winners thus far this show season.

  • Youth Sponsorships

WW Feed sponsors numerous youth events, ranging from being a 2010 National Little Britches Finals sponsor to many junior livestock sale purchases at fairs throughout the area.